Ego Magazine Belgium Media
Exclusive girls for exclusive people! declic.org
What training do you have?
I am an analyst-programmer. My studies in computer science go back around ago twenty years to 1988.
At that time, it was very different than today. The first year, everything was done on paper and
consisted only of mathematics and analysis; the 2nd year, we started working on a machine
After your studies, what direction did you take?
In a classic path after this type of studies. I worked for 2 years in a computer research center as a
programmer analyst in Cobol language, I created tailor-made programs for companies, that's when the
internet made its appearance, first in the United States. United and then at home. I got interested
in it and learned the HTML language. I had fun creating small websites, it was a real hobby.
Obviously few people yet, apart from company managers, had computers.
It cost too much
This hobby finally turned into a profession?
Yes. In 1998, I created my first real site, a small virtual stripper agency. The site was very successful
very quickly in one month, several thousand visits among the girls I worked with, there was an escort.
it gave me the idea to focus more specifically on this type of service and girls and in 2000 I created
my first site declic.org which has since experienced meteoric rise.
I have often been copied but I nevertheless maintain a near monopoly thanks to the quality I offer.
What exactly is the principle of your declic.org site?
the principle is very simple and effective. Present in around twenty countries, my declic org site
hosts advertisements for professionals in the profession, whether you are on a business trip, alone or
with friends, if you want to spend a pleasant, relaxing time in the company of the young person.
Beautiful and cultured woman, you just need to go to the site and consult the directory of the country
in which you are located. The girls can be reached directly, their contact details are on the site,
there are therefore no unwanted intermediaries and everything happens in total transparency.
You are keen to reach a high-end clientele, how did you make yourself known to this target, which is not
always easily accessible?
It wasn't easy indeed. And yet, as soon as I had my first advertiser, I had to make myself known!
I had to look for media outlets that agreed to advertise a site like mine; traditional newspapers
systematically refused. So I had to change strategy and went straight to the big hotels. After
having convinced them that I only worked with educated, intelligent girls, of good looks, speaking
several languages, with completely valid papers, I was able to advertise there in the form of a simple
flyer distributed in the reception displays. Since then I have been present in many hotels in Brussels,
Paris and Antwerp. However, I also managed to interest several luxury magazines.
On what criteria do you select your advertisers?
With experience, I learned to filter my customers. Today, I often refuse girls. You know, when you
advertise in select places and have gained their trust, you can't afford to present anything, anyone,
any way! This is why I systematically meet girls who want to advertise on my site. They must be elegant,
glamorous without being vulgar after having conversation, speak several languages including French or
English so there is no physical criterion that comes into play these girls will be led to meet people
from high backgrounds therefore be able to provide a service that meets the requirements of this type of
customer.
Do you work alone or do you have a team behind you?
I don't work alone. Rarely do people realize how much work this job represents. It is often limited
to thinking about the creation of the site. But it is much more than that in terms of the site, I quickly
had to surround myself with professionals. I wanted to present a high quality site that remains both
simple and easy to use. I didn't want anything vulgar, no animation or music. Today, I work with an
excellent graphic designer and 2 programmers, 1 in Brussels and one based in Spain, who follow all
developments in this area very closely. For the rest, I take on the work alone: commercial development
selection of girls marketing aspects distribution of flyers relationship between suppliers.
I can assure you that it takes a lot of time, especially since I am present in many places bar!
Do you see a lot of competition? Do you suffer from it?
I know, yes, more and more. Yes and no for several years, more and more people are trying to copy me
thinking that it is only about the creation of the site they do not see the marketing effort to provide
the advertising budget has blocked, national and the international. So what happens is that he creates
a site but does not know how to offer the same service as Déclic.org, some go so far as to copy the texts
from my site word for word, copy and paste! Imagine the lack of cunning and creativity of these people!
! However, often their site conveys a vulgar image and the selection of girls is a no-brainer!
he accepts them all as long as without the money connection, many also contact my clients and try to
make them their own. They are obviously free to do what they want but I nevertheless warn them of the
type of character on which they risk to fall.
What service does your site offer to Escort Girls who advertise there?
I offer maximum visibility for the 2500 models present on the site and are easy to use. Each girl can,
if she wishes, create her own mini site, with photos and videos, her preferences, her assets, her contact
details and any other information she wishes to communicate from creation to hosting, everything is free.
Very simple tools are available to them: graphic theme, Template, in 5 to 10 minutes it's done!
What development do you envisage in the more or less short term?
There have already been many developments in relation to the presentation of clients, such as the mini
site construction service that I have just mentioned. There is also a web version of the site to be able
to access it from a mobile phone, this allows gentlemen wishing to have a pleasant time to consult
declic.org from their mobile without needing an internet connection at all costs.
As for your activity itself?
It is certain that I do not intend to stop at Belgium. I am working very actively on the development of
a franchise network in order to extend my activities to other European capitals. I have taken advice
from lawyers specializing in service franchising, it is a particular and very complex area. What I
fear most is that the franchisees will not maintain the image of the declic.org dilemma.
What is the ideal profile? the profile you are looking for to give your confidence?
Interested people must have sufficient IT skills and already have some professional experience.
I don't want young, inexperienced people who think that money falls from the sky. I need workers!
you also need people who live in cities, who know the local market, the media, the middle of the night
in order to be able to quickly differentiate between what is good and what is bad! Mastery of the
legislation in force in the country is obviously essential! If you know people with this profile,
don't hesitate to send them to me.
Barbara Marx
